Privacy Policy - Lights over Lapland AB

1. Important information and who we are

Purpose of this privacy notice

This privacy notice aims to give you information on how Lights Over Lapland collects and processes your personal data through your use of this website, including any data you may provide through this website when you send enquiry through the contact us form.

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

Controller

Lights Over Lapland is the controller and responsible for your personal data (collectively referred to as “we”, “us” or “our” in this privacy notice).

If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the details set out below.

Contact details

Lights Over Lapland AB
Abisko Turiststation 1
98107 Abisko
Sweden
[email protected]
0980-330892

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

2. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

Identity Data includes first name, last name, date of birth.
Contact Data includes home address, email address, telephone number, name of hotel during visit.
Sensitive Personal Data includes physical limitations, food allergies, overall sizes and boot sizes.
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
Usage Data includes information about how you use our website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

3. How is your personal data collected?

We use different methods to collect data from and about you including through:

Direct interactions.You may give us your Identity, Contact and Sensitive Personal Data by filling in forms or by corresponding with us by phone, email or otherwise. This includes personal data you provide when you:

Book our products or services
Sign up to our newsletter
Fill out our contact form

Automated technologies or interactions.As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.

Third parties or publicly available sources.We may receive personal data about you from various third parties and public sources as set out below:

Technical Data from the following parties:

(a) analytics providers such as [Google based outside the EU];
(b) advertising networks such as [Facebook and Google based outside the EU]; and
(c) search information providers such as [Google based outside the EU].

Identity and Contact Data from publicly availably sources [such as Companies House and the Electoral Register based inside the EU].

4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to deliver the products you have purchased from us.
Where we need to comply with a legal or regulatory obligation such as book keeping laws and accounting.
Where you have requested to receive marketing e-mails from us.

You have the right to withdraw consent to marketing at any time by contacting us or unsubscribing from the newsletter.

Purposes for which we will use your personal data

The purpose for processing your personal data is to offer you the best possible service and ensure you a great experience during your visit. We need the data to be able to inform our staff and partners of important information regarding your trip. For example if you have special dietary needs or physical limitations that needs to be shared with the hotel or other staff members to make your visit pleasant. We also need it to be able to keep in contact with you before, during and after your visit. Your personal data may also be used to sign up for a complementary membership of the Swedish Tourist Association which entitles you to discounts during your visit and supports the development of Swedish hiking trails and nature areas. You can read more about the membership here.

Lawful basis for processing

Keeping your data up to 7 years is obligated to comply with Swedish bookkeeping laws.
By making a booking with us you agree with our terms and conditions and allow us to process your data.
Processing your data is in some cases necessary to protect a persons life (for example food allergies or physical limitations).
Processing your data is in some cases necessary to complete a product of legitimate interest.
Whoever delivers your product has the basis of legitimate interest to process your data.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

5. Disclosures of your personal data

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

Third Parties who provide some of the products we sell including activities, transportation and accommodation.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. Data security

The Rezdy booking form is protected by reCAPTCHA which uses an advanced risk analysis engine and adaptive CAPTCHAs to keep automated software from engaging in abusive activities on our site. It does this while letting valid users pass through with ease.

We have chosen to work with digital systems with an established reputation for professional levels of data protection in order to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way.

We will actively work with our partners to avoid personal data breaches and will notify you of a breach where we are legally required to do so.

In addition, we limit access to your personal data to those employees, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

7. Data retention

How long will you use my personal data for?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we have to keep basic information about our customers (including Contact, Identity and Transaction Data) for seven years after they cease being customers for tax purposes.

We aim to delete all sensitive personal data within one year after your visit.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

In some circumstances you can ask us to delete your data: see below for further information.

8. Your legal rights

Most of the processing of data is based on your approval, as you will have to accept our terms and conditions to make a reservation, or sign up for our newsletter by free will. You always have the right to decide which processing you approve and if you want to withdraw your consent. If you wish to exercise any of the rights set out below, please contact us.

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please see:

Request access to your personal data. (Receive a copy of all the data we have collected from you).
Request correction or erasure of your personal data.
Object to processing of your personal data.
Request transfer of your personal data.
Right to withdraw consent.

Please be advised that to be able to provide our services and products we need to process your data. While you are not obligated to share your data with us it is not certain that we will be able to provide our services and products to you if you choose to not share your data with us.